Descifrando la "nueva normalidad".
Los CFOs tendrán que adaptarse a un entorno brasileño más desafiante. Se acercan cambios.
[ILUSTRACIÓN OMITIR]
[ILUSTRACIÓN OMITIR]
Brasil necesita darle una sacudida a la confianza para impulsar el consumo y la inversión. De lo contrario, crecerá a un ritmo mucho más lento que en años anteriores. Esa fue una de las conclusiones del Economista jefe para Brasil de Bank of America Merrill Lynch, David Beker, durante su presentación en el evento CFO de Latín Trade, que tuvo lugar el pasado mes de agosto en el Hotel Tivoli de São Paulo. Un grupo de 60 directores de finanzas compartieron sus puntos de vista sobre la economía brasileña y sobre los desafíos que enfrentan como profesionales de alta gerencia.
Beker cree que el consumo crecerá a la tasa anual, mucho menos exuberante que en el pasado, de 3 por ciento. Mostró que la IED ha sido muy resistente en los últimos tiempos, pero cree que los inversionistas locales procurarán no aumir nuevos compromisos hasta después de la elección del nuevo presidente. El déficit fiscal establecerá un escenario negativo para la economía en los próximos años. El país tiene que llegar a un 2 por ciento de superávit primario estable, partiendo del actual 1,4 por ciento, la mayor parte del cual se obtuvo con ingresos extraordinarios, no recurrentes, dijo. "Si Brasil no se ajusta en los próximos dos años, perderá su grado de inversión"...
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