Denver company sees gold in video archives.

• Author: Peterson, Eric
• Position: MEDIA - Thought Equity Motion - Company overview

Thought Equity Motion has digitized one of the largest libraries of stock footage on the planet--"millions of hours," says Dan Weiner, the company's VP of marketing and products.

The Denver-based company, founded in 2003, has grown into an industry leader and continues to rack up partnerships with the top media brands on the planet, including the NCAA, The New York Times and the BBC, and help them monetize assets often previously moth-balled.

Serving a client base of publishers and other content producers, Thought Equity Motion turned the NCAA's massive decentralized library of video and film footage into the NCAA Vault, covering every sport and filled with easily searchable tags and metadata--so a search for "dunk" or "three-pointer" would turn up a staggering number of appropriate highlights.

This revolutionizes the ways a large video library can be utilized, Weiner says. "You speed up and automate how you search your assets," he says. "If you've got an entire game with all of the metadata, you can pull relevant content out much more efficiently." For March Madness, Thought Equity Motion's platform powered the NCAA-CBS website, which Weiner calls "a video jukebox of the last decade of games."

"It's a showcase for the content and the delivery mechanism," Weiner adds. "It's really the first application of the next generation of embeddable video." Like Twitter, the...