DEMOgala a mix of flinstone and Jetson tech.

• Author: Taylor, Mike
• Position: ReadyTalk

Denver-based ReadyTalk chose last month's Fifth Annual CSIA DEMOgala to announce its newest product: the ReadyTalk Media Player, which helps businesses make better use of social media by allowing them to easily embed recorded content into websites, blogs and other platforms.

"As the social-media revolution intensifies, businesses are looking for ways to not only listen to the conversations that are going on, but to participate in those conversations," ReadyTalk co-founder Scott King told a lunchtime audience at the DEMOgala, the region's largest gathering of tech entrepreneurs and businesses that attracted 900 attendees to the Colorado Convention Center on Oct. 8. "Now an analyst can have a conference call with industry experts and post it to their blog immediately afterward, or embed it into their next press release."

ReadyTalk, a provider of audio- and Web-conferencing services, was one of 20 companies exhibiting its technology and products at the DEMOgala. The 8-year-old company also went to extra lengths to arouse the curiosity of DEMOgala attendees passing by the company's booth, as some of its employees were dressed head-to-toe in ski outfits, and props at the booth included a chairlift seat and a beach chair with an umbrella to promote ReadyTalk's "meet anywhere" campaign.

While the DEMOgala featured large-company stalwarts like Colorado-based ViaWest, the largest data-center company in North America, it also had its share of hopeful upstarts. Among them was Don...