Deluxe introduces line of solutions to help banks maximize value of mergers.

• Position: New Products

A newly bundled line of marketing solutions to help financial institutions maximize the value of mergers and acquisitions is being offered by the Deluxe Corp., Shoreview, Minn.

Fast Forward Conversion Services from Deluxe is designed to help financial institutions quickly maximize their return on investment by increasing account retention, building customer loyalty and reducing costs. The service leverages industry acquisition best practices.

Research shows that customers of an acquired bank are three times as likely to leave postmerger, says Susan Eick, vice president of financial services marketing for Deluxe.

The greatest risk for accountholder attrition is during the first 90 days of a new relationship, notes Deluxe. Deluxe works with a financial institution to quickly develop a customized, multitouch, multichannel communication strategy targeting personal and business account holders. Once the strategy is developed, Deluxe helps the financial...