Dell bets on Latin America: region among star performers for computer maker.

Author:Bamrud, Joachim
Position:TECH TRENDS
 
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Thanks to Latin America outgrowing the world average both in economic terms and in PC sales, companies like U.S.-based Dell have reason to be optimistic about their revenues in the region this year.

"The economies of Latin America are healthier, with a few exceptions," says Peter Wiegandt, the company's Latin America president. "That wasn't the case 20 years ago."

Latin America's GDP is expected to grow by 3.7 percent this year, estimates the United Nations Economic Commission for Latin America and the Caribbean (ECLAC). That compares with an estimated 2.1 percent in the United States, according to Credit Suisse.

Meanwhile, the sales of PCs continue to grow. This year, total PC sales are expected to reach 39.8 million units, an increase of 5.3 percent, according to estimates from market researcher IDC. While desktop sales will barely grow (0.3 percent to 15.6 million units), notebook PC sales will likely increase 8.7 percent to 24.2 million units.

Brazil is Dell's top Latin American market, followed by Mexico, Argentina, Colombia, Chile and Peru as well as Central America.

"Brazil has grown most [in relative terms], but the country with most [percentage] growth is Peru," Wiegandt says.

And Brazil still offers potential for further growth, he adds. The country's economy, Latin America's largest and the sixth-largest in the world, is expected...

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