Delayering the global production network into congruent subnetworks

AuthorKasra Ferdows,Ann Vereecke,Arnoud De Meyer
DOIhttp://doi.org/10.1016/j.jom.2015.11.006
Date01 January 2016
Published date01 January 2016
Forum
Delayering the global production network into congruent
subnetworks
Kasra Ferdows
a
,
*
, Ann Vereecke
b
, Arnoud De Meyer
c
a
Heisley Family Professor of Global Manufacturing, McDonough School of Business, Georgetown University, Washington, DC 20057, USA
b
Vlerick Business School and Ghent University, Reep 1, 9000 Gent, Belgium
c
Singapore Management University, 81 Victoria Street, 188065, Singapore
article info
Article history:
Accepted 13 November 2015
Available online 18 December 2015
Accepted by Mikko Ketokivi
Keywords:
Global production networks
Congruent production networks
Manufacturing footprint
Rooted and footloose plant networks
abstract
The literature in operations management has not kept up with the growing complexity of and oppor-
tunities offered by global production networks. Managers need new tools to cope with this complexity.
We propose one that is based on a model that delayers the global plant network into a set of sub-
networks on the basis of complexity and proprietary information in the products they produce and
production processes they use to produce them. This allows examining whether each subnetwork is
congruentdi.e., has an appropriate manufacturing mission and the competencies that it would need to
carry it out. We apply this tool to analyze the global production networks of ve companies and illustrate
its usefulness in performing periodic audit of the global production network and identifying potential
strategic anomalies that deserve attention.
©2015 Elsevier B.V. All rights reserved.
1. Introduction
The literature in operations management, on the whole, has not
kept up with the increasing complexity of global production net-
works. After years of intense offshoring, outsourcing, global pro-
curement, and expansion into new international markets, the
global production network of a typical multinational
manufacturing company today consists of plants dispersed around
the globe, each under increasing pressure to coordinate its opera-
tions with each other and with the rest of its supply chain, which
itself is becoming increasingly more global and fragmented.
Meanwhile, the multitude of factors outside the control of the
company or the plant, ranging from changes in foreign exchange
rates and new trade agreements to emergence of new competitors
and new technologies, continue to require adjusting the structure
of these networks constantly. In addition, changes due to the rm's
own decisionsesuch as introduction of new products, entry into
new markets, mergers and acquisitions, or a shift in strategyecan
rapidly turn a well-congured network into a poor one.
An important implication of this increasing complexity is the
need for expanding the focus of research in this eld from
examining the role of individual plants in the network (Hayes and
Schmenner,1978; Collins et al., 1989; Ferdows, 1989, 1997a,b; Chew
et al., 1990) to assessing missions and capabilities of networks of
plants (Shi and Gregory, 1998; Jagdev and Browne, 1998; Karlsson
and Skold, 2007; Ferdows, 2008; De Meyer and Vereecke, 2009;
Friedli et al., 2014; Johansen et al., 2014). However, while many
scholars have recognized the growing complexity and importance
of these networks, the scholarly literature still does not offer many
tools for how to manage them. Filling this gap deserves attention.
Among the most useful tools, we believe, are those that reduce
the complexity of the network by delayering it into simpler and
more manageable subnetworks. We see a parallel between the
challenges that single plants were facing forty years ago and what
global networks of plants face today. In his seminal article, The
Focused Factory,Skinner (1974) observed that many plants were
trying to respond to too many manufacturing missions simulta-
neously, which made their design and management complicated
and resulted in poor compromises in achieving most of their mis-
sions. Today many global production networks are in a similar sit-
uation. They must respond to a wide range of strategic mandates,
which makes their design and management complicated, and this
complexity is exacerbated by the fact that many external factors
can impact their performance signicantly or make them evolve in
unintended directions.
Skinner suggested that the key to simplifying the design and
*Corresponding author.
E-mail addresses: ferdowsk@georgetown.edu (K. Ferdows), ann.vereecke@
vlerick.com (A. Vereecke), arnouddemeyer@smu.edu.sg (A. De Meyer).
Contents lists available at ScienceDirect
Journal of Operations Management
journal homepage: www.elsevier.com/locate/jom
http://dx.doi.org/10.1016/j.jom.2015.11.006
0272-6963/©2015 Elsevier B.V. All rights reserved.
Journal of Operations Management 41 (2016) 63e74

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