34[degrees] crispbread crackers.

• Author: Peterson, Eric
• Position: [small biz] COLORADO COOL STUFF

In 2003, Craig Lieberman launched his Australia-focused importing business, named 34 Degrees for Sydney's latitude, from California. He relocated to Colorado a year later and soon thought it might be better to go into the crispbread-making business instead of shipping similar crackers halfway across the globe.

In 2007, he launched the 34[degrees] Crispbread brand, partnering with Louisville-based Fresca Foods to produce low-calorie, low-fat crackers. He says subtle flavoring is key. "A lot of crackers are overly flavored and they...