Dedicate brand Colorado trucker hats.
| Author | Peterson, Eric |
| Position | SMALL biz |
Tommie Williams and Brock Hovey started making hats screen-printed with images from state flags in 2005, and today their Dedicate Brand covers nine states. Their Colorado flag hats remain their top seller, inspiring copycats and cheap knockoffs.
"There was instant demand for more local product," says Williams, who says every design is a limited edition.
Dedicate's hats range from fitted trucker hats to knit beanies, and the company makes a Colorado T-shirt as well. Hovey handles distribution and Denver, while Williams has lived "a transient life" in recent years, with...
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