Debit card reward programs have room to grow.

PositionMarketing News

Debit card reward programs are not that widespread, according to a recent survey report from Synergistics Research Corp., Atlanta. Only three in 10 debit card holders say that they have some type of reward, discount or rebate associate with their debit card.

"Findings from our new study reveal that there is plenty of room for growth in the area of debit card reward programs," says Genie M. Driskill of the company. "Few consumers report having debit rewards...

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