Dealers Hit The Jackpot In Las Vegas With Hot Products And New Skills That Build Business.

Author:Parsons-Wraith, Lisa
Position:Shot Show 2002

The firearm industry's biggest and most spectacular show returns to its most popular location: Las Vegas, Nev., from Feb. 2 through Feb. 5, 2002. The National Shooting Sports Foundation's (NSSF) SHOT Show will once again fill over 475,000 square feet of the Las Vegas Convention Center with the industry's newest and best products on view for firearm retailers.

Buyers from every state and more than 65 countries will have a chance to see and handle outdoor products from over 1,400 manufacturers and distributors. Every gun, accessory and gadget imaginable will be on display.

Show attendees concerned about safety in light of the events of Sept. 11 and other national security issues will be pleased to know that NSSF has announced there would be heightened security measures at the show.

"We have already directed show management to hire a significant number of uniformed and plainclothes members of the Las Vegas Police Department to perform undisclosed security functions at the show," said Robert T. Delfay, president and chief executive officer of NSSF.

"Further, additional personnel will be employed to supplement the normal staff of 60 to 65 security personnel who normally monitor registration and entry to the show floor," Delfay said. "Also, all security personnel will be provided with access to two-way radios to allow instant communications between all security personnel and security headquarters."

Despite the public's wariness regarding travel, NSSF is optimistic about the number of dealers, manufacturers and distributors who will attend the show.

"We're expecting very good attendance as we always have in Las Vegas," said Bill Brassard, NSSF editorial director. "Attendance is always the highest in Vegas."

The show's layout should make it easy for attendees to hit the big guns by strolling down the Main Street of large firearm manufacturers, or to discover those must-have accessories found on the side streets branching off the main aisle. If a dealer's focus is on what's new in the industry, a New Products section will be located in the North Hall of the Las Vegas Convention Center. It will be open during regular show hours Saturday, Feb. 2 through Monday, Feb. 4, from 9 a.m. to 5:30 p.m., and on the last day of the show, Tuesday, Feb. 5, from 9 a.m. to 4 p.m.

Focus On Education

This year's SHOT Show will offer firearm dealers extensive information on how to make their businesses a success. The educational opportunity is a new program from the...

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