Deal making on a smaller scale.

• Position: My Financial Advice Inc - Brief Article

You hear a lot of political talk nowadays about the wealthiest segment of U.S. taxpayers, people who make more than $200,000 a year. For a financial adviser, the same group represents his or her most lucrative market.

But Ron Peremel, founder and CEO of My Financial Advice Inc., an online matching service for pay-as-you-go financial planning, at www.myfinancialadvice.com, wants to reach a broader, more middle-class market. "People who, by force or by choice, have had to manage their own money," Peremel explains.

So Peremel, with the help of investors who have chipped in about $1.2 million, has launched his Web site and so far has recruited--and vetted for...