David Long: Co-Founder and CEO Orangetheory Fitness.

Position:ENTREPRENEUR OF THE YEAR AWARD
 
FREE EXCERPT

First presented in 1992, this award is given to an individual who exemplifies the "entrepreneurial spirit" that franchising represents. As CEO of Orangetheory Fitness, David Long leads the company's franchise model, regional development and product development efforts.

Along with two business partners, Jerome and Ellen Latham, Long founded Orangetheory in 2010. David has spearheaded rapid growth, as the company has issued more than 1,000 franchise licenses in 20 countries since 2010. In just six years, Long has led the brand through the launch of two apps, the creation of a proprietary heart rate monitor, the signing of celebrity brand ambassadors, and bringing in a minority equity partner to support rapid growth of the brand. Today, Orangetheory Fitness has more than 450 studios in 38 states and seven countries. Several first-time franchisees of the brand are a direct result of David's influence and leadership.

The success at Orangetheory Fitness follows his work in senior sales and operations roles with Massage...

To continue reading

FREE SIGN UP