DAVID BOJANINI, PRESIDENTE DE SURA: "En un entorno tan cambiante, sin flexibilidad tamos muertos".
Author | Calderon, Pilar |
Una de las multilatinas mas exitosas en la ejecucion de sus planes estrategicos es el Grupo SURA. Hace 12 anos tenia presencia solo en Colombia; hoy opera en diez paises de America Latina y la marca SURA tiene un alto reconocimiento.
"En expansion cumplimos al 110% y en posicionamiento, mas alla de lo que esperabamos", dice a Latin Trade su presidente, David Bojanini.
El ejecutivo atribuye el exito a factores como mayor crecimiento debido a las posibilidades que abre un mercado de mayor tamano, y al talento del Grupo, algo que califica como la principal ventaja competitiva de la empresa. "Creemos en la inteligencia colectiva", senala.
En SURA han entendido que el mundo cambia a gran velocidad y las nuevas tendencias exigen observacion constante, por ello Bojanini dice: "En un entorno tan cambiante, sin flexibilidad estamos muertos. No se trata de cambiar el foco estrategico, sino el camino; revisar la estrategia y plantear alternativas, muchas veces a base de ensayo y error".
En el cumplimiento de sus objetivos, uno de los mayores obstaculos de SURA ha sido la inestabilidad en las reglas del juego, particularmente en negocios como las pensiones, altamente regulados y por tanto, uno de los que mas adaptabilidad les ha exigido.
"Ante la baja de comisiones en varios paises, hemos tenido que aprender a ser mas eficientes para compensar la disminucion de los ingresos", reconoce.
TECNOLOGIA PARA CRECER
En este proceso de crecimiento la tecnologia ha sido fundamental para llegar a sus mas de 40 millones de clientes. "Necesitamos la analitica para conocerlos, la robotica para procesos mas agiles y con menos errores y la...
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