Database Management Program from BISYS.

• Author: Linsley, Clyde
• Position: BISYS Banking Solutions - Brief Article

OnDemand Marketing is a database management program that offers banks open access to detailed customer information. The system is integrated with BISYS' core data warehouse, customer relationship management, customer profitability and business intelligence programs. The company says OnDemand Marketing can improve a bank's segmentation, decile reports and cross-sales analysis, while also generating reliable, geo-coded household data.

BISYS operates the program as an application service provider. It hosts the application at its regional service centers, processes the information centrally and delivers it to your desktop. Consequently, the company says, smaller banks will have access to the same high-tech services available to their larger competitors.

The system...