Data dump does dollars.

JurisdictionUnited States
Date01 May 2013

Companies that have learned how to read the tea leaves better than others can turn that data gazing into generating dollars. Digiday listed some of its favorite success stories in reading the data tea leaves.

* Pepto-Bismol saw that Facebook users talked about the product mostly on Saturday and Sunday mornings. Hangovers were the common thread, so Pepto started the "Celebrating Life" campaign that let people know that drinking pink before drinking pints could help avoid hangovers. Market...

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