Data dump does dollars.
Position | BRIEFLY LEGAL - Brief article |
Companies that have learned how to read the tea leaves better than others can turn that data gazing into generating dollars. Digiday listed some of its favorite success stories in reading the data tea leaves.
* Pepto-Bismol saw that Facebook users talked about the product mostly on Saturday and Sunday mornings. Hangovers were the common thread, so Pepto started the "Celebrating Life" campaign that let people know that drinking pink before drinking pints could help avoid hangovers. Market share rose 11 percent in 12 months.
* Netflix uses data to determine which canceled shows to bring back. Their crystal ball gazing brought back "Arrested Development" and even created new episodes.
* Samsung relied on real-time social listening software to quickly develop ads poking fun at Apple customers lined up in front of stores when the iPhone 5 rolled out. The ads also pointed out some iPhone features that...
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