Data and Analytics Terms to Know.

Position:Data page - Brief article - Glossary
 
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ALGORITHM: A set or rules (from simple to complex) followed by a computer to solve a specific problem.

DATA WAREHOUSE: A collection of company data organized to support business goals and decisions. The format data is adjusted and normalized.

FIRST-PARTY DATA: Information on visitors and customers directly collected and stored by the publisher.

ML (MACHINE LEARNING): In this context, it is the use of algorithms to create predictive models of user behavior.

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