Dancing to the White House.
Position | Politics - Political advertisements at "Dancing with the Stars" - Brief article |
Millions of Americans tune in each week to Dancing With the Stars--so Barack Obama and Mitt Romney have been watching too. The campaigns of both presidential candidates and the super PACs supporting them have been flooding the show with ads. Why Dancing With the Stars? For strategists, it checks several boxes: First, its audience is huge, with nearly 15 million people tuning in to the season premiere on September 24. Many are women--a demographic both sides hope to appeal to--and are older, which means they're more likely to vote. Another plus: Because viewers can vote for...
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