CPA Letter Daily successfully addressing members' information needs.

AICPA members can count on the Institute to provide the news they want when they need it. A year ago, CPA Letter Daily was launched, providing the latest news and information on business, finance and the accounting profession. Demonstrating the value readers place on the newsletter are an open rate averaging nearly 40% (industry standard is 25%) and a clickthrough rate averaging nearly 13% (industry average is 8%). Clearly, members want a quick digest of the day's most important, relevant news.

In addition, the Institute launched JournalofAccountancy.com in Oct. 2008, delivering daily Web-exclusive news stories, informative videos on technical and professional topics and a robust searchable archive dating back to 1997. This online news resource has grown to attract nearly 15,000 visits each weekday with more than 32,000 pages of content being viewed each day.

Supplementing those daily news vehicles is the weekly AICPA News Update email to members, which was created in 2002. Given these resources and the speed of today's news cycle, we are phasing out the Web-based monthly CPA Letter and focusing on the more dynamic, time-sensitive CPA Letter Daily and JofA.com. A new AICPA Web site that will feature a News area is in development as well and will launch shortly after tax season. The final issue of The CPA Letter...