Customer retention following an acquisition.

• Position: Castle Bank - Brief article

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Customer Retention Marketing; Runner-Up; Asset Size $1 Billion to $5 Billion

ABAMN Financial Marketing Awards

Institution: Castle Bank, Storm Lake, Iowa

Agency: Mills Financial Marketing

Through a series of marketing pieces, both new and existing customers were serviced following the acquisition of another bank.

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New customers were proactively welcomes, account information and changes were detailed and transferred for them; key...