CUSTOMER ENGAGEMENT MARKETERS' TOP CONCERN.

While the news is filled with ecommerce and retail concerns over how best to engage with customers to increase conversion and create loyalty, Maropost's inaugural industry survey has identified a large gap in the importance marketers place on managing customers and the strategies and technology most use to connect and engage with them.

The stats are based on a survey of senior digital marketing decisionmakers at small and mid-size companies in the U.S. and Canada.

Findings show that, while most marketers list the ability to capture all customer signals across multiple touchpoints as the most-valuable engagement initiative, only four percent have a true single-customer view, despite two-thirds of respondents reporting that they do--and 82% use more than one platform to manage their email marketing, customer engagement, and commerce/storefront.

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