CUSTOMER COMMUNICATIONS GROUP INC.

• Position: Brief Article

12600 West Cedar Drive Denver, CO 80228

Contact: Sandi McCann

Phone: (800) 525-0313, (303) 986-3000

Fax: (303) 989-4805

E-mail: sandi@customer.com

Web: www.customer.com

Profile

CCG offers expertise in CRM consulting, interactive solutions, project management, database analysis and management, creative design and value-added content services.

Case Study

One of CCG's clients, a West Coast bank was grappling with how to handle the implications of a landmark federal case that hurt the bank's deposit and mortgage business. Determined to boost revenues, the bank needed to build relationships with its real-estate agent customer base. CCG helped the bank to reach the goal by developing a relationship marketing program. Objectives:

* Create a database of real estate agent information to enable ongoing data mining.

* Increase awareness among real-estate agents of the bank's mortgage loan products.

* Enhance agents'...