Customer ATM use continues to change.
Position | MARKETING NEWS - Automated teller machines - Brief article |
CONSUMERS USE OF THE ATM IS EVOLVING, with more of them using ATMs to make deposits, according to a recent survey by Synergistics, Atlanta.
More than four in 10 ATM users now regularly make deposits at ATMs compared with one-third who did so in 2007.
Financial institutions have shifted their focus to the ATM deposit function and introduced deposit innovation such as envelope-free deposits. "This has pa id off with growth in consumer usage of ATMs for deposits," says Genie M. Driskill, chief operating officer of the company. "However, consumers' increasing usage of remote deposit capture may pose a threat to the ATM's recent gains in deposit activity. To hedge this possibility, providers will need to explore other types of activities and more advanced ATM functions as well as integrate the ATM and other...
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