We've heard that saying, "Culture eats strategy for breakfast," which is believed to have been coined by business leader Peter Drucker. The saying implies that while strategies can be created for a business, the success or failure of those strategies will be determined by the culture that permeates the organization. We recently hosted a Fran-Guard class at IFA 2018 in Phoenix, and the students were actively engaged in discussing the best way to motivate employees and align them with the company's vision/strategy. The students concluded that a bad culture would likely result in employees' failure to effectively implement even a good vision or strategy, but a good culture often results in successful implementation of a business strategy, even if strategy may be weak.
HOW DO YOU IDENTIFY YOUR COMPANY'S CULTURE?
Let's play a quick game! Which of the following are components of a company's culture?
* Happy Employees
* Mission Statement
* Ethical Standards
* Vision Statements
* Satisfied Customers
* Best Practices
* Organizational History
Would you be surprised to find out that only two of these items are NOT components of a company's culture? Happy employees and satisfied customers are possible results of a company culture, but they are not typically components that created that culture.
For clarification, let's look at some definitions:
* Mission Statement: A company's purpose as defined through its goals and values.
* Ethics: Rules and principles that govern behavior and directives about behavior.
* Vision Statement: A company's future goals, laid out in a time-relational format.
* Values: Desirable qualities or characteristics.
* Motivations: The reason you do or don't do any particular action.
* Best Practices: Patterns of actions that take values and ethics to a successful level.
* Organizational History: A company's key historical components that allow for identification of Best Practices, Values, and Vision or Mission Statements.
Culture is demonstrated through the actions undertaken by the business unit or brand and its individuals, which result in activities, demonstrations of values, celebrations and traditions. What comes to mind when you think of the iconic brand Ben & Jerry's, beyond the fantastic ice cream? Perhaps you think of social equality, economic justice or fair trade? Those issues are central to the mission and vision at Ben & Jerry's, and the brand demonstrates that mission and...