Cultural contingencies of mediation: Effectiveness of mediator styles in intercultural disputes

Date01 August 2013
AuthorElizabeth D. Salmon,Ayşe Betül Çelik,Molly Inman,Sarit Kraus,Michele J. Gelfand,Jonathan Wilkenfeld
DOIhttp://doi.org/10.1002/job.1870
Published date01 August 2013
Cultural contingencies of mediation: Effectiveness
of mediator styles in intercultural disputes
ELIZABETH D. SALMON
1
*, MICHELE J. GELFAND
1
,AYŞE BETÜL ÇELIK
2
,
SARIT KRAUS
3,5
, JONATHAN WILKENFELD
4
AND MOLLY INMAN
4
1
Department of Psychology, University of Maryland, College Park, MD, U.S.A.
2
Conict Analysis and Resolution Program, SabancıUniversity, Istanbul, Turkey
3
Department of Computer Science, Bar-Ilan University, Ramat Gan, Israel
4
Department of Government and Politics, University of Maryland, College Park, MD, U.S.A.
5
Department of Computer Science, University of Maryland, College Park, MD, U.S.A.
Summary The difculties of intercultural negotiations are well established, yet few studies have examined the factors
that facilitate the successful resolution of these disputes. This research took a dynamic approach and
examined the types of mediation tactics that are most effective in intercultural disputes given specic
disputant characteristics. One hundred and ten participants from the United States and Turkey negotiated a
community-based dispute in real time from their respective countries using a newly developed virtual lab.
Dyads were randomly assigned to negotiate with a formulative computer mediator, a manipulative
computer mediator, or in an unmediated control condition. As predicted, the results showed a signicant
interaction between manipulative mediation and markers of disputant difculty on Pareto efciency. Manipulative
mediation produced agreements of higher Pareto efciency in intercultural dyads with more difcult disputants
(low openness to mediation, low motivational cultural intelligence (CQ), low trust, and low willingness to concede)
but lower Pareto efciency in dyads with more favorable disputant factors (high openness to mediation, high
motivational CQ, high trust, and high willingness to concede). The results for subjective value also partially
supported the hypotheses. Theoretical and practical implications for the study of intercultural disputes are discussed.
Copyright © 2013 John Wiley & Sons, Ltd.
Keywords: intercultural disputes; culture; conict; mediation
In a world of increasing globalization, individuals are thrust into situations in which they must communicate and
solve problems with people from a variety of cultures. Globalization has increased contact between individuals from
diverse cultural backgrounds in diplomatic, military, business, organizational, and community settings, bringing
with it a heightened occurrence of intercultural conicts and disputes. Although the issues at stake in these conicts
may be no different from those that occur between individuals from the same culture, intercultural disputes are
plagued by additional difculties stemming from cultural differences in values (Hofstede, 1980; Schwartz, 1994),
norms for communication (Hall, 1976; Hammer, 2005; Ting-Toomey, 1988), and stereotypes (Adair, Taylor, &
Tinsley, 2009; Ting-Toomey & Oetzel, 2001). Although theories and research enumerating the difculties
associated with intercultural disputes abound (e.g., Brett, 2001; Gelfand & Brett, 2004; Kimmel, 2000), to our knowledge,
there are few studies that have examined the specic factors that help facilitate the resolution of these disputes.
In this article, we examine the types of mediation tactics that are most effective in intercultural disputes. While
theory and research on conict and negotiation have expanded to explore the role of culture (e.g., Gal, Kraus,
Gelfand, Khashan, & Salmon, 2011; Gelfand & Brett, 2004; Ting-Toomey & Oetzel, 2001), it has rarely
examined the role of mediators in intercultural contexts. And although research on mediation has shown the promise
of this technique for improving settlement rates (Druckman, Druckman, & Arai, 2004; Wall & Dunne, 2012;
*Correspondence to: Elizabeth Salmon, Department of Psychology, University of Maryland, 1147 Biology/Psychology Building, College Park,
MD 20742, U.S.A. E-mail: esalmon@umd.edu
Copyright © 2013 John Wiley & Sons, Ltd.
Received 14 April 2012
Revised 22 February 2013, Accepted 23 April 2013
Journal of Organizational Behavior, J. Organiz. Behav. 34, 887909 (2013)
Published online in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/job.1870
Special Issue Article
Wilkenfeld, Young, Asal, & Quinn, 2003), increasing disputant satisfaction (Depner, Cannata, & Ricci, 1994;
Druckman et al., 2004; Wall & Dunne, 2012; Wilkenfeld et al., 2003), and creating more durable settlements
(Elleman, 1997; Landsman, Thompson, & Barber, 2003), the eld of mediation has generally ignored the role of culture
(see Bercovitch & Foulkes, 2012; Callister & Wall, 2004; Cohen, 1996; Wall, Arunachalam, & Callister, 2008; Wall,
Beriker, & Wu, 2010; Wall & Callister, 1999, for exceptions).
This research is among the rst attempts to examine mediation style effectiveness in intercultural disputes and the
disputant factors that make certain styles more or less effective. As discussed later, research has cataloged mediation
tactics into different styles (Beardsley, Quinn, Biswas, & Wilkenfeld, 2006; Carnevale & Pegnetter, 1985; Kressel &
Pruitt, 1985), including formulative styles (i.e., making substantive contributions to the dispute by suggesting settlements)
and manipulative styles (i.e., pressing the disputants to come to an agreement through threats and rewards). On the basis of
research showing that manipulative mediation produces better outcomes in difcult disputes (Bercovitch, 1997; Hiltrop,
1985, 1989; Kleiboer, 1996; Lim & Carnevale, 1990; Rubin, 1980; Wilkenfeld et al., 2003), we propose that manipulative
mediation will be most effective in intercultural disputes, which are marked by a number of unique challenges. However,
we take a dynamic approach and argue that not all intercultural disputes are alike. In other words, there is no
one-size-ts-allmediation strategy to manage intercultural disputes, and mediation tactics need to match the
characteristics of the disputants.
Specically, participants in intercultural disputes vary on a number of dimensions that affect the dispute manageability
or tractability. These dimensions may include characteristics directly related to the dispute, including openness to
mediation, willingness to concede, and trust in the other party, as well as more general individual differences such as
cultural intelligence (CQ). We hypothesize that although manipulative mediation is much more effective in intercultural
disputes with more difcult participants (i.e., those with low openness to mediation, low CQ, low trust, and low
willingness to concede), this style is actually counterproductive in intercultural disputes with less difcult participants
(i.e., those characterized by high openness, high CQ, high trust, and high willingness to concede). In this research, we
emphasize the importance of gathering information on disputant characteristics from the disputants themselves; previous
mediation research has frequently relied solely on mediator perceptions of the dispute or archival sources and has not
directly assessed the disputantscharacteristics or perceptions (see Hiltrop, 1989; Thoennes & Pearson, 1985; Zubek,
Pruitt, Peirce, McGillicuddy, & Syna, 1992, for exceptions).
In what follows, we review the literature on typologies of mediation tactics and the formulative and manipulative
mediation styles in particular. We then discuss the implications of the intercultural context for mediation style
effectiveness and introduce our dynamic approach, which considers the impact of the interaction between mediation
styles and disputant difculty markers for objective and subjectiveoutcomes in interculturaldisputes. Weadvance spe-
cic hypotheses regarding the role of manipulative mediation in different disputant contingencies and present an
intercultural disputing experiment conducted through a new intercultural virtual lab with American and Turkish partici-
pants in their respective countries. We discuss theoretical and practical implications of the research for intercultural disput-
ing in an increasingly globalized world.
Dimensions of Mediation Tactics
Mediation has been dened as
A process of conict management where disputants seek the assistance of, or accept an offer of help from, an
individual, group, state, or organization to settle their conict or resolve their differences without resorting to
physical force or invoking the authority of the law (Bercovitch, Anagnoson, & Wille, 1991, p. 8).
A number of tactics and styles used by mediators help facilitate the resolution of disputes (e.g., Carnevale &
Pegnetter, 1985; Kressel, 1979; Kressel & Pruitt, 1985; Touval & Zartman, 1985; Wall, 1981; Wall & Rude,
1985; Wilkenfeld et al., 2003). We examined two mediation styles in the current research. The rst is the formulative
mediation style, which refers to interventions employed to move a party onto a new position by making specic,
888 E. D. SALMON ET AL.
Copyright © 2013 John Wiley & Sons, Ltd. J. Organiz. Behav. 34, 887909 (2013)
DOI: 10.1002/job

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