Cuestión de belleza.
Author | Prendergast, Muireann |
Puede que fabricantes argentinos de productos de belleza, como Plumari, Saint Julien, Sol Pleno, Andrómaco y Capilatis, no sean conocidos fuera de Sudamérica, pero esto podría cambiar. Estas cinco compañías han unido esfuerzos para penetrar en el mercado europeo de la belleza bajo el nombre colectivo de Austral Beauty Care Group (ABC). No han salido a pelear con grandes marcas como Chanel y Dior, asegura María Eugenia Gatti, quien representa en la cooperativa a Capilatis, fabricante de productos para el cuidado de la piel y el cabello. "Estamos posicionándonos como alternativas más pequeñas y artesanales a las marcas de renombre", afirma Gatti. Las tasas de cambio benefician a esta fusión y la empresa tiene subvenciones de gobiernos locales y asociaciones exportadoras. Es un buen momento para entrar: la exportación de cosméticos argentinos hacia Europa aumentó a US$4.4 millones el primer semestre de 2007, en comparación al...
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