A Crowdfunder's Strategy Guide; Build a Better Business by Building Community.

Author:Silverstein, Barry
Position:Book review

Jamey Stegmaier; A CROWDFUNDER'S STRATEGY GUIDE; Berrett-Koehler Publishers (Nonfiction: Business & Economics) 19.95 ISBN: 9781626564084

Byline: Barry Silverstein

A crowdfunding expert shares his secrets in this breezy book full of words of wisdom.

Crowdfunding is a phenomenon that has helped launch countless businesses. It basically involves conceptualizing a product and sharing the idea with potential online investors. If enough investors pledge money at various levels and the project's funding goal is met, the creator of the product receives the funding.

Jamey Stegmaier, who has run six successful projects on Kickstarter, the leading crowdfunding platform, started blogging about crowdfunding to share his experiences with others. This led him to create A Crowdfunder's Strategy Guide, which, in addition to drawing on his blog's content, offers a more in-depth look at numerous successful crowdfunding projects.

As one might expect, Stegmaier is unfailingly positive about crowdfunding: "crowdfunding democratized creativity," he writes. "It provided a platform for people to vote with their money on the things they want." However, Stegmaier acknowledges the mistakes he made along the way (he made a lot of them, he says) and offers plenty of advice to help prospective crowdfunders set realistic expectations. Most important, writes Stegmaier, is understanding the core concept of crowdfunding: "Make it about them. The...

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