Cross‐licensing and competition

DOIhttp://doi.org/10.1111/1756-2171.12248
AuthorYassine Lefouili,Doh‐Shin Jeon
Date01 September 2018
Published date01 September 2018
RAND Journal of Economics
Vol.49, No. 3, Fall 2018
pp. 656–671
Cross-licensing and competition
Doh-Shin Jeon
and
Yassine Lefouili
We analyze the competitive effects of bilateral cross-licensing agreements in a setting with many
competing firms. We show that firms can sustain the monopoly outcome if they can sign un-
constrained bilateral cross-licensing contracts. This result is robust to increasing the number of
firms who can enter into a cross-licensing agreement.We also investigate the scenario in whicha
cross-licensing contractcannot involve the payment of a royalty by a licensee who decides ex post
not to use the licensed technology. Finally, policy implications regarding the antitrust treatment
of cross-licensing agreements are derived.
1. Introduction
A cross-license is an agreement between two firms that allows each to use the other’s patents
(Shapiro, 2001; R´
egibeau and Rockett, 2011). Cross-licensing has long been a common practice.
For instance, Taylor and Silberston (1973) report that cross-licensing accounts for a significant
share of all licensing arrangements in many industries: 50% in the telecommunications and
broadcasting industry, 25% in the electronic components industry, 23% in the pharmaceutical
industry, etc.1Cross-licensing is therefore likely to have an impact on competition in a large
number of sectors.
Cross-licensing agreements involve both technological and monetary transfers. Technolog-
ical transfers are generally perceived as procompetitive: they can result in goods being produced
at lower costs by potentially more firms. These transfers are particularly useful in Information
Technology (IT) industries, such as the semiconductor and mobile phone industries, where the
ToulouseSchool of Economics, University of Toulouse Capitole; dohshin.jeon@gmail.com, yassine.lefouili@tse-fr.eu.
We thank the Co-Editor, Ben Hermalin, and two anonymous referees for very helpful comments and suggestions.
We are also grateful to Reiko Aoki, Claude d’Aspremont, Paul Belleflamme, David Besanko, Jan Boone, Bernard
Caillaud, Zhijun Chen, Jacques Cr´
emer, Andrew Daughety, Vincenzo Denicolo, David Encaoua, Pierre Fleckinger,
Alberto Galasso, Gautam Gowrisankaran, Bertrand Gobillard,Renato Gomes, Tadashi Hashimoto, Roman Inderst, Bruno
Jullien, Byung-Cheol Kim, Laurent Linnemer,Patrick Rey, Jacob Seifert, Sa¨
ıd Souam, Thibaud Verg´
e, TakuroYamashita,
and participants in various conferences and seminars for valuable comments and discussions. The financial support of
the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation programme
(grant agreement no. 670494), and the NET Institute, http://www.NETinst.org,is g ratefullyacknowledged.
1In particular, cross-licensing in the semiconductor industry has received much attention in the literature (Grindley
and Teece,1997; Hall and Ziedonis, 2001; Galasso, 2012).
656 C2018, The RAND Corporation.
JEON AND LEFOUILI / 657
intellectual property rights necessary to market a product are typically held by a large number of
parties, a situation known as a patent thicket (Shapiro, 2001, 2007; Department of Justice [DOJ]
and Federal TradeCommission [FTC], 2007; Galasso and Schanker man, 2007).2Monetary trans-
fers, however, can be anticompetitive. More specifically, high per-unit royalties can allow firms
to sustain high prices.
The following natural question arises: do cross-licensing partners have incentives to agree
on high royalties? The existing literature providesan answer to this question in a duopoly setting:
in that case, two firms can sign a cross-licensing agreement that specifies royalties high enough
to replicate the monopoly profit (Katz and Shapiro, 1985; Fershtman and Kamien, 1992). This
monopolization result can be generalized in a straightforward way to a setting with more than
two firms signing a multilateral agreement involving all of them (see Section 2).
However, in practice, we often see bilateral cross-licensing in industries with more than two
firms. In this setting, would any pair of firms agree on high royalties that might weaken their
competitive positions vis-`
a-vis their rivals? We build a model to investigate whether bilateral
cross-licensing agreements can still allow firms to sustain the monopoly outcome in this scenario.
We consider N(3) symmetric Cournot oligopolists selling a homogeneous good and
owning one patent each. Firms can get access to the technologies coveredby their rivals’ patents
through cross-licensing agreements, before competing in a product market. We suppose that,
given a set of patented technologies a firm has access to, its marginal cost is constant, and that
the larger the set, the smaller the marginal cost.
We assume that cross-licensing contracts are private, that is, their terms are observable only
to the parties signing them, and focus on bilaterally efficient agreements. A set of cross-licensing
agreements is said to be bilaterally efficient if each agreement maximizes the joint profit of the
pair of firms who sign it, given all other agreements.3Note that a firm’s overall profit is composed
of the profit it makes from selling its product and the revenues generated by the licensing of its
technology.
In Section 2, we analyze our baseline model, in which firms can sign unconstrained bilateral
cross-licensing agreements. We focus on symmetric equilibria, where any two distinct firms sign
a cross-licensing contract and every firm pays the same royalty to any other firm. Two firms in a
given coalition can indirectly affecttheir joint output through the royalties they charge each other.
When deciding these royalties, they take into account twoopposite effects: the coordination effect
and the royalty-saving effect. The former captures the fact that the twofir ms have joint incentives
to restrict their joint output below its noncooperative equilibrium level,and the latter refers to the
idea that the coalition’s marginal cost is lower than each of its member’s marginal cost, because
the royalties the two firms charge each other are internal transfers within the coalition. The
royalty-saving effect provides incentives to reduce the royalties charged byeach fir m to the other
one, whereas the coordination effect provides incentives to increase these royalties. We show
that these two effects cancel out when the (symmetric) per-unit royalty is equal to the one that
maximizes the industry profit. This implies that the monopoly outcome can be sustained through
bilaterally efficient cross-licensing agreements.
In Section 3, we extend our analysis in two directions. First, we consider an environment
in which cross-licensing agreements can be signed by coalitions of any size. We show that our
monopolization result still holds in such a setting. Second, weprovide an extension of the baseline
model, which incorporates ex post usage constraints. In the baseline model, firm ipays to firm
jthe royalty specified in their cross-licensing agreement regardless of whether the former uses
the latter’s patented technology. This can lead to royalties that are higher than the cost reduction
derived from the use of a given licensed technology. However, competition authorities usually
2According to FTC (2011), “[t]he IT patent landscape involves products containing a multitude of components,
each covered by numerous patents. [. .. ] This contrasts with the relationship between products and patents in the
pharmaceutical and biotech industries where innovation is generally directed at producing a discrete product coveredby
a small number of patents.”
3A more precise statement is provided in Definition 1.
C
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