Cross‐Industry Product Diversification and Contagion in Risk and Return: The case of Bank‐Insurance and Insurance‐Bank Takeovers

AuthorElyas Elyasiani,Sotiris K. Staikouras,Panagiotis Dontis‐Charitos
Date01 September 2016
DOIhttp://doi.org/10.1111/jori.12066
Published date01 September 2016
CROSSINDUSTRY PRODUCT DIVERSIFICATION AND
CONTAGION IN RISK AND RETURN:THE CASE OF
BANKINSURANCE AND INSURANCEBANK TAKEOVERS
Elyas Elyasiani
Sotiris K. Staikouras
Panagiotis Dontis-Charitos
ABSTRACT
We investigate the impact of domestic/international bancassurance deals on
the risk-return profiles of announcing and nonannouncing banks and
insurers within a GARCH model. Bank-insurance deals produce intra- and
interindustry contagion in both risk and return, with larger deals producing
Elyas Elyasianiis at the Department of Finance, Temple University, Philadelphia,Pennsylvania.
Elyasiani can be contacted via e-mail: elyas@temple.edu. Sotiris K. Staikouras is at the
Department of Finance, Cass Business School, City University, London EC1Y 8TZ, UK.
Staikouras can be contacted via e-mail: sks@city.ac.uk. Panagiotis Dontis-Charitos is at the
Department of Accounting,Finance and Governance, Westminster Business School, University
of Westminster, London NW1 5LS, UK. Dontis-Charitos can be contacted via e-mail: p.dontis-
charitos@westminster.ac.uk. The first author is a visiting professor and Dean’s Fellow at
Hebrew Universityof Jerusalem, Israel and a fellow at the Wharton Financial Institution Center,
Philadelphia, PA. This article was revised when he was on a sabbatical leave from Temple
University at the JerusalemSchool of Business, Hebrew University. He would like to thank both
Temple and Hebrewuniversities for support. He would also like to thank Temple University for
Summer Research Grant in 2010. Earlier versionsof this paper were presented at the Financial
Management Association Annual Meeting 2010; the FMA European Annual Conference 2010;
The INFINITI Conference on International Finance 2010; the British Accounting Association
Annual Conference 2010; the Department of Risk Management, Insurance and Health Care
Management at Temple University, Philadelphia, PA in 2010; the Centre for Banking, Finance
and SustainableDevelopment at the School of Management, University of Southampton,U.K. in
2011; the Jerusalem School of Business at Hebrew University, Israel, 2012; the FMA European
Annual Conference 2012; the FMA Annual Meeting 2012; the British Accounting and Finance
Association Conference 2012; and the Financial Engineering and Banking Society Conference
2012. The authors would like to thank the participants, in particular, Hong-Jeng Abraham,
JuhaJoenvaara,and Sebastia
´n Nieto Parra who servedas discussants, as well as DoronAvramov,
Taufiq Choudhry, Keith Cuthbertson, Ranadeva Jayasekera, Gerhard Kling, Ian McManus,
Mary Weiss, Richard Werner, Zvi Wiener,Simon Wolfe, YishayYafeh, Ling Zhang, Gang Zhao,
and Nan Zhu who provided useful comments.We are also grateful to Elena Kalotychou, Harris
Schlesinger(the co-editor), and an anonymous referee fortheir very useful comments. The usual
disclaimer applies.
© 2015 The Journal of Risk and Insurance. Vol. 83, No. 3, 681–718 (2016).
DOI: 10.1111/jori.12066
681
greater contagion. Bidder banks and peers experience positive abnormal
returns, with the effects on insurer peers being stronger than those on bank
peers. Insurance-bank deals produce insignificant excess returns for bidder
and peer insurers and positive valuations for peer banks. Following the deal,
the bank bidders’ idiosyncratic (systematic) risk falls (increases), while
insurance bidders exhibit a lower systematic risk and maintain their
idiosyncratic risk.
INTRODUCTION
A widespread mode of corporate restructuring within the financial intermediation
industry is the bank-insurance interface, or bancassurance. Arguments in favor of this
structure include diversification benefits, scale and scope economies, efficiency gains,
strength to withstand competition, and managerial discipline through takeover
threats. Skeptics argue, however, that the bancassurance structure is vulnerable due
to conflicts of interest/culture, allocative distortions, regulatory arbitrage, subsidiza-
tion of nonbank affiliates via the bank safety net (e.g., bailouts), affiliation risk (bank
runs due to nonbank affiliate problems), and the creation of financial and political
super powers (Herring and Santomero, 1990; Flannery, 1999; Santomero and Eckles,
2000). A main concern among regulators is whether the risk inherent in these
conglomerates has a greater potential to spill over to other financial firms and,
ultimately, to the real economy (Parsons and Mutenga, 2009), thus causing a systemic
failure.
These concerns resurfaced during the 2007–2009 crisis when a number of financial
intermediaries (FIs) failed or were bailed out at the expense of the taxpayers.
Contrary to the banking sector, the insurance industry came through the crisis
relatively unscathed, mainly due to the ability of insurers to generate new capital
through external funds and dividend cuts (Berry-Stolze, Nini, and Wende, 2014). In
the aftermath of the crisis, the issue of effective regulation and/or supervision of
systemically important FIs (SIFIs), and the need to minimize the moral hazard
effects associated with bailouts became the center of the regulatory debate.
Moreover, the issue of “narrow banking,” that is, whether the range of permissible
activities of FIs should be restricted in order to limit systemic risk, was revived as
a major regulatory concern (Boot and Thakor, 2009; Morrison, 2009) and also
gained ground in the academic literature (De Jonghe, 2010; Wagner, 2010;
Ibragimov, Jaffee, and Walden, 2011; Chen et al., 2014; Cummins and Weiss,
2014). As far as insurers are concerned, the regulatory debate is likely to focus on
strengthening the mechanisms for insurer supervision (Cummins and Weiss, 2014)
and preventing the extension of the government guarantees beyond the banking
sector (Harrington, 2009).
Regardless of the regulatory process, in practice, banks and insurers have witnessed a
considerable level of product convergence. The overlap in the two sectors is especially
apparent in markets where products offered by banks, such as credit-default swaps,
closely resemble a casualty insurance policy, albeit without either an insurable-
interest requirement or a role for an insurance adjuster (Saunders and Cornett, 2008).
These similarities make the bank-insurer interface a natural process, and in a sense, a
“fait accompli” in spite of the regulatory concerns.
682 THE JOURNAL OF RISK AND INSURANCE
A thorny issue concerning policymakers is whether product diversification by FIs
affects their risk-return profiles and/or those of peers operating in the same sector.
Despite the importance of this subject, the academic literature has failed to shed light
on it.
1
Thus, it is important to examine how domestic and international bank-
insurance mergers and acquisitions (M&As) will affect the risk and returns of the
acquiring firms and their peers and what factors determine the magnitudes of the
effects. These matters will be investigated in the current study.
The article contributes to the li terature on five fronts. First, we investigate the effects
of bancassurance deals on the acquirers’ risk-return profile. We employ all publicly
available domestic and cross -border acquisitions satisfying our sele ction criteria
over an extended time period. De al size and the timing of deals before and after the
financial crisis are also take n into account to distinguish any differentia l impact on
acquirers and their peers. Se cond, we broaden the analysis to investigate th e
respective spillover effec ts on both bank and insurer peers, in order to deter mine
whether the wealth effects of su ch M&As are limited to the firms directly invo lved, or
they spill over to peer firms a s well. Third, we examine the changes in total risk
and its systematic and unsystema tic components for the acquiring firms, as well as
associated spillovers to t heir peers, using a risk decomposition approach. Fourth,
we estimate the cross-sectio nal determinants of bidder abnormal retu rns around
the announcement of bank-insuran ce partnerships, in order to identify the factors
contributing to their abnor mal performance. Fifth, we examine the wealth/risk
effects of bancassurance cor porate restructurings within a generalize d auto-
regressive conditionally h eteroskedastic (GARCH) model. This speci fication
accounts for volatility clus tering, nests the traditional asset pricing mo dels and
measures the shock persiste nce on return volatility. The above issues hav e not
been addressed by studies foc using on wealth or risk effects of bank-ins urance
ventures.
Our analysis is motivated by an economic as well as an academic perspective.
Bancassurance ventures may increase or destroy value, with the net effect being
observable in the returns and risks of the involved firms. Similarly, peer firms
may be positively (negatively) affected if a deal favorably (adversely) alters their
competitive position and/or the standing of their industry. This can translate
into positive (negative) returns and/or a reduction (increase) in their risk.
Moreover, the direction of the effect on peers and its magnitude can be seen as
an important indicator of the interdependencies in the industry and is of interest
to regulators seeking to minimize systemic risk. The effects of M&As on peer
firms have been the focus of some earlier studies (Eckbo, 1985; Carow, 2001a). Yet,
these studies look into the reaction of peers to a single event, with the exception
of Eckbo (1985), while no study looks into risk spillover effects on peers. The
article proceeds as follows: The “Relevant Literature” section reviews the literature,
the “Data and Methodology” section describes the methods, the “Empirical
Findings” section reports the findings, and the “Summary and Conclusions” section
concludes.
1
See, the “Relevant Literature” section for a pertinent discussion of the existing literature.
CROSSINDUSTRY PRODUCT DIVERSIFICATION AND CONTAGION 683

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