Cross-selling to small-business customers.

• Position: Brief Article

Cross-selling to small-business customers: Only a minority of small-business customers have experienced cross-selling attempts when at the branch, according to a recent research study by Synergistics Research Corp., Atlanta. In a telephone survey, small-business customers who made branch visits were asked if they had ever been asked about their interest in opening a new account or service while at the branch for routine company...