Más crónicas.
Author | Poole, Claire |
Position | Revista M |
Mexico hoy tuvo un debut espectacular cuando llegó a los estanquillos de la capital a principios de este año.
El tabloide de 48 páginas, a todo color, tiene el objetivo de atraer a los mexicanos de clase media que están decepcionados con el periódico de más venta en México, el sensacionalista La Prensa, y que a la vez consideran demasiado elitista a Reforma, publicado por la misma familia que produce El Norte en Monterrey. Para lograr su objetivo, la nueva publicación sedujo a 20 periodistas de Reforma ofreciéndoles el doble de lo que ganaban.
También invirtió unos US$34 millones en equipos avanzados e instalaciones, entre ellas una manzana completa en el distrito sur de la capital, como sede de sus oficinas centrales.
A primera vista, el periódico es refrescante. En uno de sus primeros números apareció un reportaje sobre cómo un hombre lidiaba con el machismo de sus amigos tras perder el empleo y dedicarse a los quehaceres domésticos y a cuidar a sus hijos mientras la esposa iba a trabajar. En una edición más reciente se publican las biografías de varios bomberos municipales y se examinan los riesgos que corren en su labor...
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