Crónica de una muerte no anunciada.
Author | Stinson, Douglass |
Position | Fracaso de publicaci |
Cuando el editor Argentino Jorge Fontevecchia lanzó el periódico Perfil, de la editorial del mismo nombre, lo hizo con un estilo en línea con el éxito de su compañía. Se publicó una edición diaria en la Internet durante los tres meses anteriores a la salida del primer número impreso, mientras una campaña publicitaria logró que los porteños esperaran con ansias la aparición del nuevo tabloide diario a todo color.
Perfil no escatimó gastos: contrató a todo el personal necesario e invirtió en imprentas con la última tecnología. Estableció un código de ética y Fontevecchia pronosticó que su diario marcaría un renacimiento periodístico basado en una mayor libertad política. En ese mundo, dijo, Perfil florecería, con el respaldo del "conocido compromiso de la Editorial Perfil con la verdad".
Aunque Buenos Aires es la sede de Clarín, el periódico en español de mayor circulación de todo el mundo, y de muchas otras publicaciones, no muchos apostaron contra el triunfo del hábil y fogueado editor, que sufrió la tortura y el exilio durante el gobierno militar y que regresó para convertir el negocio de impresión de su padre en un dinamo económico, con US$129 millones en ingresos el año pasado. Después de todo, su revista Noticias es la más popular del país y un título más reciente, la revista de personalidades Caras, ha ocupado el segundo lugar...
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