CRM for the Little Guys.

• Position: Sedona Corp. customer relationship management software - Brief Article

Maybe you won't need to increase your markketing staff, after all. Sedona Corp., supplier of Intarsia, the CRM application, has developed a new suite of applications for smalland mid-size banks that will permit many of the usual customer relationship management functions to be outsourced, the company says.

"By outsourcing these marketing services, financial organizations can increase their marketing capabilities and take full advantage of the new knowledge gained," the company says.

One new client of the service, RCB Bank in Claremore, Okla., plans to use the applications to measure both its growth in cross-selling and...