Credit-Card Solicitations: Doing Less with More.

• Position: Sollicitations are at an all-time high, responses at an all-time low - Brief Article

The credit-card market keeps getting tougher. Mail Monitor, a direct-mail tracking service, reports that credit-card solicitations last year reached an all-time high of 3.5 billion pieces while consumer response rates dropped to an all-time low of 0.6 percent. "In fact, the fourth quarter of 2000 was the largest three months of mail volume we've ever seen in Mail Monitor's history, with over 1 billion solicitations sent to U.S. consumers during that period alone," says Andrew Davidson, vice president of competitive tracking services for the marketing research firm BAIGlobal...