Author:Alexandri, Mohammad Benny


The Indonesian Creative Economy Agency (BEKRAF) has set 16 sub-sectors in creative industry, among them are game development and application, architecture, interior design, visual communication design, product design, fashion, film, photography, craft, culinary, music, publishing, performing arts, fine arts, and television and radio.

From Figure 1, Indonesia creative economic statistics data in 2016 states that since 2010 to 2015, creative economy GDP amount increased by an average of 10.14% each year, from IDR 525.96 trillion to IDR 852.24 trillion. This value contributes to the national economy ranging from 7.38% to 7.66%, which is dominated by three subsectors, culinary (41.4%), fashion (18.01%), and craft (15.4%).

Indonesian creative industry has been one of the most successful and promising industries since 2002. The average GDP contribution from the Indonesian creative industry during 20022015 was 3.6% of the total National GDP with a value of IDR 104.6 trillion. The export value of creative industry reached IDR. 81.4 trillion and contributed 9.13% to the total value of the national exports with employment reaching 5.4 million workers (Indonesian Ministry of Trade, 2015).

Although in general creative industry experienced a positive growth, the development of creative industry in the craft sub-sector, which in the economic classification belongs to the MSME category, is still unstable and vulnerable to bankruptcy. When viewed from the scope of creative economy in the craft sub-sector, the increase in achievement tends to rely on the quality of Human Resources (HR), because the main capital needed is a creative and tough workforce, combining creativity, expertise and individual talent. This is in accordance with the definition stated by the Department of Culture, Media and Sports (DCMS) which explains that creative industry are activities emerging from creativity, skills and talents of individuals who have the potential to realize prosperity and employment through the creation and exploitation of intellectual wealth (UNCTAD, 2008; Gibbons, 2011; Harun et al., 2018).

The performing arts are one of 16 creative economic subsectors identified by the Ministry of Tourism and the Creative Economy that are potentially developed. Creative industry has a role in improving the economy in a country, especially in Indonesia. The creative industry is closely related to the human creativity that humans perceive as the driving force of the economy.

The development of the creative economy's GDP growth and posture is shown in Table 1 below. GDP posture shows that there are three biggest contributing sub-sectors: culinary, fashion and craft with a total contribution of around 7.6%.

In line with the national economic slowdown, creative economic growth also slowed down from 6.80% in 2011, 6.05% in 2012, 4.90% in 2013, and 5.95% in 2014 and in 2015 only grew 5.80%. In 2017 predicted to be 6.16%, this growth trend is shown in above Table 1.

Nowadays in the era of globalization and the rapid development of technology and information, it poses a positive and negative impact on several lines of human life and encourages business actors to compete in attracting consumers by offering products that match their diverse needs.

However, the development of the era which is synonymous with the shift from the traditional culture of society to modern influences the public attention to the existence of performing arts. Because of the culture created in society is a global culture that tends to refer to western culture.

Traditional performing art undergoes a decline when viewed from the product life cycle; this is due to low public interest in making business players or new players not interested in participating in the business. This will have the potential for traditional performing arts to enter the phase of abandonment that is the phase of product loss from the market.

Moreover, for the younger generation, between traditional performing arts and music concerts, will tend to choose music concerts even though if the ticket price is 2 times than the traditional performing arts tickets.

In addition, the current low public interest in general becomes an influencing factor. From these problems it can be concluded that there is a gap between the government's expectations of performing arts involving traditional performing arts, as the commercial subsector with the losses faced by traditional performing arts actors because of the low demand for their products that threaten the sustainability of the business.

Objectives of this study are:

  1. How art traditional industries condition in Indonesia.

  2. What Strategies for Art industries in Indonesia.


    Definition of Creative Industry which is currently widely used by parties engaged in creative industries, the definition of creative industries based on UK DCMS Task force 1998 (Nurjanah, 2013). "Creative Industries as those industries which have their origin in individual creativity, skill & talent, and which have a potential for wealth and job creation through the generation and exploitation of intellectual property and content".

    Based on the above definition, the creative industry is an industry derived from one's creativity, skills and talents. The creative industry is able to bring potential economic value to job creation.

    The same thing is also expressed by the Ministry of Trade of Indonesia; Kurniawan (2016) stated that the creative industry is an industry derived from the utilization of creativity, skills and individual talents to create a benefit that gives a positive impact for the creation of jobs in the surrounding environment.

    Dewandaru, & Purnamaningsih (2016) stated that there are 16 creative industry subsectors, they are: culinary, architecture, music, interior design, visual communication design, fashion, film, product design, animation and video, photography, apps and game developers, advertising, publishing, performing arts, as well as television and radio, fine arts (Presidential Regulation No. 72 of 2014).

    One of the sub-sectors of creative industry development is the performing arts. The institution that deals with the management of art and culture is the Department of Culture and Tourism, so it is emphasized to apply the principles of creative industry in each of its programs that have been created and defined.

    Soedarsono (2003) in Ivan Robert Bernadus Kaunang & Mareike performing arts when viewed from the political, social and economic perspectives in the current art development the performance art itself is more influenced by political, social and economic (non-external factors art).

    Performing art is not as popular as other industries. Social network is one of most important strategy for this industry. Janakova (2018) said about social network: Caring for customers is an important activity in companies and information about customers and their experience are of everyday interest. The presented recommendation is based on integration of four...

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