CPA2Biz launches next generation web site to support CPAs' expanding online needs.

In June, CPA2Biz Inc. launched the next generation version of its e-commerce site, www.cpa2biz.com. Built on a powerful new Web platform, incorporating the latest technology from best-in-class partners, the next generation site provides users with many new capabilities, beginning with a prominent left-navigation area that allows CPAs to browse by Topic, Job Area and Product Type.

The overarching goal of the re-engineered site was to make it more user-friendly to accounting and finance professionals who rely on it as a critical resource. Customer feedback, industry best practices and extensive usability testing were the key drivers of the new site strategy. CPA2Biz paid particularly close attention to feedback received from CPAs at smaller firms, whose businesses are especially impacted when they are unable to find the content and resources they seek quickly and...