Courting Your Clients: The Essential Guide to Legal Marketing
By Margaret Grisdela
Courting Your Clients is a practical "how to" guide, written to help attorneys and legal marketers generate revenue, attract more business, and get listed in the right legal directories. CLIENT Rainmaking[R], a methodology introduced in the book, creates a strategic step-by-step approach to lawyer business development. Readers will learn how to make effective use of networking, referrals, community relations, Internet marketing, and search engine optimization.