Country Bank campaign.
| Position | Multimedia - Brief Article |
AWARD ABAMN 2003 AD Awards Contest
Institution: Country Bank for Savings, Ware, Mass. Assets: $948 million, 11 locations. Agency: Pannos & Skeffington Marketing, Bedford, N.H.
The bank started by redesigning its outdoor billboards around the "Our Home Is Your Home" brand image. Later, the theme was extended to product brochures, newsletters, annual report, statement of conditions and website.
The approach involved taking advantage of the marketplace's rural New England setting by utilizing striking landscape photographs of the region. The idea was to portray an image...
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