Countering the Plaintiff's Anchor: Jury Simulations to Evaluate Damages Arguments

Author:John Campbell, Bernard Chao, Christopher Robertson, David V. Yokum
Position:John Campbell and Bernard Chao share the Hughes-Ruud Research Professorship at the University of Denver/John Campbell and Bernard Chao share the Hughes-Ruud Research Professorship at the University of Denver/Professor Robertson is an associate professor at James E. Rogers College of Law, University of Arizona/Graduated from the James E. College...
Pages:543-571
SUMMARY

Numerous studies have shown that the amount of a juror's damages decision is strongly affected by the number suggested by the plaintiffs attorney, independent of the strength of the actual evidence ( a psychological effect known as "anchoring"). For scholars and policymakers, this behavior is worrisome for the legitimacy and accuracy of jury decisions, especially in the domain of non-economic... (see full summary)

 
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   &  
         
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    
         
        
         
         

 
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  
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  
         
 
 
   
         
            
   


          

           
 
              
 
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