Corda charts the future; mapping a path through voluminous data.

• Author: Conlon, Grace
• Position: Techtalk - Corda Technologies Inc.

CORDA TECHNOLOGIES is all over the map these days. The Lindon-based company, developer of fast, interactive web-based charting and graphing solutions, enables many disparate companies and agencies to visually communicate findings and analyses in easy-to-understand formats--a boon for time-strapped executive decision-making.

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The National Cancer Institute, part of the National Institutes of Health, is using Corda's PopChart[TM] product to track and display data on 40 different types of cancer as they've occurred in each of the 50 United States. Other government agencies--Medicare, Bureau of Transportation Statistics and various wings of the military (Corda's mapping was used to track troop movements in Iraq)--are also Corda clients.

As an example of how Corda's services work, founder and CEO Neal Williams says of the cancer data: "NCI gathered all the voluminous data--age, sex, where located. We provided the system to make sense of the data, and we also provide consulting and training at different levels on how to use and visualize the information."

Leaders in industry and commerce are signing on as well: Toyota, Home Depot, The Limited and Pratt & Whitney have all purchased Corda's Pop Chart or OptiMap[TM] data visualization solutions. Williams and David Vandagriff, VP of Sales and Marketing at Corda, are also enthusiastic about the reception their new Decision Dashboard product is receiving.

Vandergriff explains, "This graphing and mapping system allows executives to see what's going on in real time in any phase of their business--sales, financial, distribution, marketing, manufacturing. The Dashboard user can see at a glance the health of the organization. Most big companies have lots of data that is not ina useful form."

He offers FedEx, another Corda client, as an example. "FedEx can drill down to see an individual truck's failure to deliver--in real time!"

"We can combine databases of all kinds," Vandagriff continues. "Companies are getting more information, showing every aspect of their operation, from product runs to sales performance. Management has to look at these data and understand--at a glance--what is happening."

Decision Dashboard can be customized to...