Corbin Church: achieving success through innovation, determination.

• Author: McFadden, Josh
• Position: Around Utah - Miche Bag

At the age of eight, Corbin Church was already an entrepreneur. As a young boy, Church delivered fliers around his Cottonwood Heights neighborhood, offering lawn-mowing services. Today, at the age of 41, Church is the CEO of South Jordan-based Miche Bag, a company that makes and sells women's handbags.

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Under his direction, Miche Bag has enjoyed tremendous growth and sales, even during challenging economic times. Founded in 2007, Miche Bag gives customers limitless possibilities to the look of their handbags--without having to move their contents from one bag to another. By simply changing the exterior shell of the bag--just a three-second operation--women can customize their bags depending on their mood or situation.

"It's a product made for the times," Church says. "Women are looking for something that makes sense. It's fun; it gives women more flexibility and more options. When we started, we knew right away we had a winner."

In 2010, Miche Bag did more than $55 million in sales. Church says he expects that total to rise to $90 million this year.

He has used the same formula for success since his days of mowing lawns. "My passion is turning nothing into something," he says. "I have boundless energy. I'll make anything succeed. The best thing anyone can do to motivate me is...