Cool Colorado stuff.

• Author: Peterson, Eric
• Position: Small Biz - Brief Article

JAKE'S JOE: "The whole point of what we do is that the coffee is fresh roasted," explained Jake Schroeder, the Jake of Jake's Joe. After three weeks, the taste of coffee sours, Schroeder noted; Jake's Joe is delivered within 72 hours of roasting. If Schroeder's name rings a bell, it's because he's something of a Denver celeb, fronting the popular rock band Opie Gone Bad and belting out the national anthem at Avalanche home games.

He got into coffee a few years ago and, after honing his skills by roasting at home, teamed with his sister-in-law Becky Berzins to launch Jake's Joe last September. "I'm kind of weird," said Schroeder...