Cool Colorado stuff.
Author | Peterson, Eric |
Position | Small Biz - Freeze-dried food - From American Outdoor Products Inc. - Brief Article |
CAMFOOD: The newest line of freeze-dried meals from 51-year old American Outdoor Products, Campfood targets the general con sumer with inexpensive yet hearty America sine. Backpackers merely need to add boiling water to a pouch of freeze dried food (selections range from chili to mashed potatoes to chocolate pudding). The U.S. space program originally funded American's startup in 1951 to develop astronaut rations but the company quickly evolved into a source of sustenance for outdoors fiends of all stripes Last August, American brought its entire sales team in-house -- a rare proposition in the outdoor industry -- to combat market volatility "So far we've seen an upturn in revenue," said spokesperson Penn Burns. Average price: $5 retail.
Made by American Outdoor Products Inc. Boulder, (303) 581-0518, www backpackerspantrycom. Available at recreational retailers throughout Colorado.
Available at mountaineering and backpacking retailers in Colorado (see the 'DealerFinder' link on the Web...
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