Contrasting analytics tools.

Adobe Analvtics: The prized product in Adobe's recent acquisition of Utah-based Omniture was SiteCatalyst, a powerful analytics tool. SiteCatalyst is now the centerpiece in Adobe Analytics, the most powerful and versatile suite of digital data products on the market. This software package is most effective for firms with sophisticated analytics needs.

Google Analvtics: In typical Google fashion, Google Analytics has gained widespread popularity because it's free. In what is essentially a two-horse race between Adobe and Google, the latter's product is intuitive and adequate for most simple needs and offers more advanced options for a premium.

All the rest: While Adobe and Google are the...