Home service contracts helps lenders to build customer loyalty.

• Position: New Products - From Assurant Group - Brief Article

A new home service insurance Plan can build revenues and customer loyalty, says Assurant Group of Atlanta.

The plan provides mechanical breakdown coverage for major appliances and major home systems, home-improvement contractor referrals, expert review of contractor quotes and bids and 24-hour customer-service access, among other features. The plan is also transferable if the house is sold.

"We offer competitive pricing strategies, value-added benefits, flexible terms, private-label branding, results-driven marketing and regulatory support," says Assurant senior vice president Allen F. Tuthill. "Clients will...