Continuing education quiz: CFMP Certified Financial Marketing Professional.

The CE quiz in ABA Bank Marketing magazine provides up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

QR Codes: Scan to Learn More

1. With QR codes, customers with smart phones could access directly all of the following things EXCEPT for a:

   1. Live person.

   2. Website.

   3. Video.

   4. Text message.

2. The cost of generating a QR code and including it in a print campaign is:

   1. An added 25 percent of campaign cost

   2. About 50 cents extra for each ad, poster or brochure.

   3. Nominal or nothing,

   4. Mainly the result of needing to buy or rent a code generating device.

3. The best use of QR codes is to enable customer access to:

   1. Bank video commercials.

   2. Cross-selling pitches.

   3. The bank newsletter.

   4. Value-added information.

   Marketing's Role in the Evolving Branch

   By Gary Stein

4. The following are all reasons that predictions of the branch's demise are premature EXCEPT for:

   1. Branches continue to generate the lion's share of new account acquisitions.

   2. Branches remain central to delivering an effective and distinctive customer experience.

   3. It is neither practical nor advisable for a number of banks to shrink quickly the branch footprint.

   4. The number of DDA accounts per branch continues to rise.

5. Citibank's highly automated Union Square "Smart Branch" cannot support market expansion on a stand-alone basis because:

   1. It is not staffed to cultivate new customers.

   2. The space is physically too small to support a large number of customers.

   3. Existing customers cannot open new accounts.

   4. Nobody can answer questions.

6. In evaluating branch performance, banks should focus on;

   1. Branch profitability.

   2. Direct measures of contribution.

   3. Number of accounts.

   4. Location.

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