Continuing education quiz.

• Position: Certified Financial Marketing Professional

The CE quizzes in ABA Bank Marketing magazines provide up to six continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Sunshine Through the Overdraft Clouds

By Robert C. Giltner and Erik M. Hoghaug

1. Customers who understand overdraft services and rely on them will:

   1. Accept higher fees.

   2. Want to continue.

   3. Opt out.

   4. Expect lower fees.

2. The definition of "service" for people who use overdraft protection today and "opt in" for overdraft services at the POS and ATM is:

   1. To have items paid or have transactions approved.

   2. To pay a reduced fee for overdraft protection.

   3. To have overdraft protection applied more loosely.

   4. To be notified when the account is close to being overdrawn.

   Profit in the Drink

   By Rich Weissman

3. When bank income becomes highly concentrated in certain designated categories, the result is:

   1. Income volatility.

   2. Greater profitability.

   3. Fiscal stability.

   4. A loss of customers.

4. Over the long-term in a rising earnings environment:

   1. Profitability will rise.

   2. Concentration of income doesn't have an effect on earnings.

   3. Concentration of income has an effect on earnings.

   4. Income will fall.

5. Marketing can help manage profit risk through all of these techniques EXCEPT for:

   1. Creating a profit risk marketing/sales plan.

   2. Redesigning incentive and sales programs.

   3. Pricing products for profitability.

   4. Focusing on mass marketing campaigns.

   Facebook and Twitter Are Nice--But Are They Compliant?

   By Kathlyn L Farrell

6. If a customer writes a message on a bank's social networking site, when is the message considered an "advertisement" for regulatory purposes?

   1. Never.

   2. When it clears the bank's review process.

   3. When it contains incorrect information.

   ...