Continuing education quiz.

The continuing education quizzes in ABA Bank Marketing magazine provide up to 10.0 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. CFMPs must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

LinkedIn or Locked Out? by Meagan Fish 1. Among the applications that can be used to enhance your bank's presence on LinkedIn individual profiles are the following EXCEPT for: [] Blog linking. [] Resume sharing. [] LinkedIn polls. [] Slide Share. 2. You should create a group centered on a niche topic that you "own," and that can provide value to members anal: [] Be interesting enough to generate rewarding discussions. [] Promote your brand message. [] Be appealing to people who are already on LinkedIn. [] Employees. 3. One way a bank can take advantage of the platform called Answers is to: [] Post questions that other businesses need to answer. [] Examine answers that competing banks have posted. [] Proactively search keywords to seek out relevant questions to answer. [] Seek to obtain the highest rating for giving the best answer. Instilling a Profit-Driven Marketing Mindset by Leslie H. Moeller and...