Continuing education quiz.

 
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The continuing education quizzes in ABA Bank Marketing magazine provide up to 10.0 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. CFMPs must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Attention Editors and Reporters!

by Jason Kincy

  1. The following are good strategies for getting positive media coverage EXCEPT for:

    [] Get to know the local media.

    [] Build a relationship with the media owner.

    [] Uncover the needs of local media.

    [] Help the local media to meet their needs.

  2. As part of a media relations plan, all bank employees should be trained to:

    [] Respond immediately whenever they are asked a question by the media.

    [] Respond "no comment" if the question involves a controversial issue.

    [] Forward all media inquiries to the bank president.

    [] Forward all media inquiries to a designated person.

  3. An important piece of information that a bank should know about each local media is:

    [] How much advertising the bank buys from this media.

    [] Does someone at the bank know the ad sales director?

    [] Who makes the decision about what news gets covered?

    [] Why the media has not used all the bank's press releases in the past.

    Time to Tweet?

    by Meagan Fish

  4. The best way to understand Twitter is to:

    [] Read the Twitter manual. [] Take a training class.

    [] Become a personal user. [] Have a Generation Y person explain it.

  5. Once your bank has followers on Twitter, it is a best practice to:

    [] Refollow these users.

    [] Immediately thank them.

    [] Send them an appreciation gift.

    [] Ask them to take a survey on Twitter.

  6. Retweets are important to your bank because you can:

    [] Correct inaccurate information.

    [] Send a message to a targeted audience.

    [] Expand on a message that wasn't complete the first time.

    [] Share a...

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