Continuing education quiz.

The continuing education quizzes in ABA Bank Marketing magazine provide up to 10.0 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. CFMPs must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Be a Financial Lifeguard

by Lou Fabrizio and Michael Fortuna

1. All the following take on added importance in recessionary times EXCEPT for:

   [] Familiarity.

   [] Expansive branch footprint.

   [] Effective brand advertising.

   [] Safety and control.

2. Marketing/branding campaigns conducted in the current recessionary environment should be sure to include the following elements EXCEPT for:

   [] Promotion of your organization's quality.

   [] Display of your size and commitment to a wide variety of markets.

   [] Promotion of the prudence and appropriateness of your products.

   [] Commitment to helping customers get through these difficult times.

3. An example of a good premium incentive during a recession:

   [] Food discounts.

   [] A Kindle.

   [] An iPod.

   [] A USB Flash.

   Showing Your Face on Facebook

   by Meagan L. Fish

4. A bank business page on Facebook ideally should be monitored:

   [] Daily.

   [] Weekly.

   [] Two or three times a week.

   [] Biweekly.

5. Facebook fan relationships can help a bank with all of the following EXCEPT for:

   [] Online sales.

   [] Customer feedback.

   [] Promotion for community events.

   [] Avoidance of criticism.

6. A best practice for launching a business page on Facebook is:

   [] Use lobby posters and counter cards.

   [] Run a Facebook-only promotion.

   [] Market by e-mail.

   [] Run a video on YouTube.

   Bring Home the Money by Walt Albro and Janet Bigham Bernstel

7. If you sell products that customers don't need, the biggest outcome...