Continuing education quiz.

The Continuing Education quiz in ABA Bank Marketing and Sales magazine provides up to 10 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login and click on "Continuing Education Quizzes (ABA Bank Marketing and Sales magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Branch Evolution Continues

By Deb Stewart

  1. Currently, the technology that is changing the branch the most is:

    1. Smartphones.

    2. Tablet computers.

    3. Video.

    4. Wi-Fi.

  2. In the future, branches are expected to:

    1. Vary in appearance according to their markets.

    2. All look alike.

    3. Eliminate tellers completely.

    4. Have less need for ATMs.

  3. When you start evaluating your branch network and determining excess square footage, your first telephone call should be to a(n):

    1. Architect.

    2. Demographer.

    3. Marketing consultant.

    4. Real estate broker.

    A Tough Job Gets Easier!

    By Walt Albro

  4. Anderson Brother Bank used an online marketing service in such a way that the creation of community sponsorship ads was:

    1. Outsourced.

    2. Decentralized.

    3. Eliminated.

    4. Bypassed.

  5. All of the following are benefits of using an online print fulfillment system EXCEPT for reducing:

    1. Waste of printed materials.

    2. Storage space.

    3. Time spent locating and discarding obsolete materials.

    4. Time spent designing new materials.

    Expand Networking into Net-Sharing

    By Jack Hubbard

  6. The best meetings for networking are those that are:

    1. Sponsored by the local Chambers of Commerce.

    2. Catered to the customers you are targeting.

    3. Golf outings.

    4. Business After Hours

  7. In preparation for a networking event, you should always:

    1. Obtain an invitation list.

    2. Bring relevant bank brochures.

    3. Identify the most important person you want to meet.

    4. Avoid preconceived notions of what might develop.

  8. If you can't think of any questions to ask a person that you are...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT